AI has made creative work easy to produce. The means to prove who made it haven't kept up.
 

The market: An estimated 3.5m aspiring writers in the UK.

Why now: Creative businesses are adopting AI fast, and detection tools are failing.

The model: Free → subscription → premium editorial support.

The stage: UK pre-seed. Over the next 12–18 months we'll build the platform and prove that writers start, return, finish and pay.